About them:
With 2 BILLION monthly visitors YouTube has arguably become the second most popular search engine in the world, right behind its parent company, Google.
Who is there?
A whopping 3/4 of adults in the USA report regularly using YouTube. The age range of 15 to 34 years olds is most represented. YouTube is equally appealing amongst both men and women and non-binary persons. Usage seems to be increased with higher education and usage higher income levels.
Is it for us?
This social media platform is likely a must if have items like:
- video tutorials
- video throughway
- instructional videos
- product unboxing and reviews
- video interviews
- and similar content
If your target audience is likely to accept video content and is in the below 55 age group YouTube may be one of your preferred marketing channels.
Please note our caution below and think if you might want to host this tpye of content on your own site…
Suggested Content
Content that may works best on Instagram:
Video only, perhaps music video with still pictures/animations if you have a catching jingle to go viral. Shorter or longer videos depending on the desire of your target audience. Whilst many viewers tune in for a combination of education and entertainment it must be noted that instructional video does not suit well for every visitor and some are of poor quality!
Caution:
You are spending your budget on a website and want visitors to come “here”. Thus, we strongly suggest to use social media links sparingly! The example you should note on our sample sites is
- SMALL icons
- FAINT colours
- DON’T use their bright colours!
- DON’T put links prominently in the header region or anywhere ‘above the fold’!
You want to attract user to YOUR site to read YOUR content and perhaps buy YOUR product. So, WHY would you present them with an invitation/opportunity to leave right at the opening/loading of your page (when those links are placed in the header region and made prominent with their brand colours)?
Notice also that on our sample sites the icon link to these info pages. As a result we can capture the attention of our visitor one more time… Alternately we could direct hem to the contacts page (where the real links to social media exists) or some other preferred flow…