Twitter

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About them:

The monthly user number on Twitter has been around 300 million for a while now. An amazing 40% of those users admit that they are active on the site several times daily. This makes senses due to the nature of primarily posting short content and the need to return for reactions and further response.

Who is there?

Out of 300 million active users, ⅔ or a solid 200 million are between the ages of 35 and 65. Uniquely, the same portion are male identifying users. The participants on this platform are more likely to be engaged. Users here are likely more tech savvy than average.

Is it for us?

If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is probably yes. You Should Prioritize Twitter if:

  • Your target audience is likely to be male identifying
  • Your target audience is in the 30-60 demographic
  • Your target audience is more likely to be interested in “a cause”
  • Your content is suitable to short messaging

Suggested Content

Content that may works best on Twitter:

  • Opinion Posts
  • Advice or Guidance
  • Breaking News
  • Bite-sized content
  • Near ‘Real Time’ communications
The original SMS style tweets still play well. In addition short video clips and images work well with those brief messages. A well-timed and thoughtfully written tweet is still a good attention grabber. Be witty or controversial and latch on to trending topics if they fit near your brand or message.

Caution:

You are spending your budget on a website and want visitors to come “here”. Thus, we strongly suggest to use social media links sparingly! The example you should note on our sample sites is

  • SMALL icons
  • FAINT colours
  • DON’T use their bright colours!
  • DON’T put links prominently in the header region or anywhere ‘above the fold’!

You want to attract user to YOUR site to read YOUR content and perhaps buy YOUR product. So, WHY would you present them with an invitation/opportunity to leave right at the opening/loading of your page (when those links are placed in the header region and made prominent with their brand colours)?

Notice also that on our sample sites the icon link to these info pages. As a result we can capture the attention of our visitor one more time… Alternately we could direct hem to the contacts page (where the real links to social media exists) or some other preferred flow…

By: AdminEMS
on: 2010-01-01
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