About them:
The home of brands, bloggers, small business owners, friends and everyone in between. Instagram has topped well over 1 billion monthly visitors.
Who is there?
Instagram has become one of the most popular social media platforms for teens and young adults. Use of the app slowly drops off with age but stays consistent across both men and women, so if your customers are under 40, then Instagram might be for you.
Is it for us?
If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is almost surely a resounding yes. You Should Prioritize Instagram if
- your target audience is under the age of 40
- you run a business involving Photography, Lifestyle or on-line-sales.
Suggested Content
Content that may works best on Instagram:
- Beautiful photography
- Stunning visuals
- Unique designs
- Video that speaks directly to your audience and
- a close integration of your site style
Caution:
You are spending your budget on a website and want visitors to come “here”. Thus, we strongly suggest to use social media links sparingly! The example you should note on our sample sites is
- SMALL icons
- FAINT colours
- DON’T use their bright colours!
- DON’T put links prominently in the header region or anywhere ‘above the fold’!
You want to attract user to YOUR site to read YOUR content and perhaps buy YOUR product. So, WHY would you present them with an invitation/opportunity to leave right at the opening/loading of your page (when those links are placed in the header region and made prominent with their brand colours)?
Notice also that on our sample sites the icon link to these info pages. As a result we can capture the attention of our visitor one more time… Alternately we could direct hem to the contacts page (where the real links to social media exists) or some other preferred flow…
By: AdminEMS
on: 2010-01-01
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