About them:
Pinterest has become a very popular and is a social bookmarking tool for saving ideas and finding creative inspiration. Many of the “pins” are related cooking to arts and crafts, vacation ideas, home renovation, interior design and everything in between.
Who is there?
Pinterest claims more than 300 million user per month.Pinterest engages likely the most focused audience of women amongst all social media sites. Nearly ⅘ of their users are female identifying and the age range has a strong bias towards “millennials”.
Is it for us?
If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer will depend on your target audience. You Should Prioritize Pinterest if:
- Your primary target audience is adult women
- Your business is related to:
- arts and crafts
- lifestyle
- fashion
- decorating
- DIY
Suggested Content
Content that may work best on Instagram:
- Heigh quality images that convey your product/cause
- Keywords and search terms are vital to successful pins
Caution:
You are spending your budget on a website and want visitors to come “here”. Thus, we strongly suggest to use social media links sparingly! The example you should note on our sample sites is
- SMALL icons
- FAINT colours
- DON’T use their bright colours!
- DON’T put links prominently in the header region or anywhere ‘above the fold’!
You want to attract user to YOUR site to read YOUR content and perhaps buy YOUR product. So, WHY would you present them with an invitation/opportunity to leave right at the opening/loading of your page (when those links are placed in the header region and made prominent with their brand colours)?
Notice also that on our sample sites the icon link to these info pages. As a result we can capture the attention of our visitor one more time… Alternately we could direct hem to the contacts page (where the real links to social media exists) or some other preferred flow…